Simple technology, effective connection.
Midway is a data-driven marketing solution that delivers exceptional results at scale by integrating multiple channels into your marketing strategy.
Unite, connect,
and simplify.
Midway simplifies and unites your omnichannel strategy to provide exceptional experiences to your customers at every touchpoint.
Connect
Easily connect with your e-commerce platform and your cloud applications to centralize customer profiles.
Integrate
Multiple channels into a single flow: email, SMS, WhatsApp, push notifications, and web personalization.
Manage
Large-scale communications without technical complexities or long implementation times.
Analyze
The performance of your actions and increase the lifetime value of your customers.
Features
Discover everything you can do in Midway
Our platform centralizes customer data, helping companies make data-driven decisions and build personalized relationships. Every interaction becomes a valuable source of insights. Boost conversions and lifetime value of customers with ease!
Boost lifetime value of customers with ease!
Every interaction and conversions becomes a valuable source of insights.
RFM module
Analyze customer behavior based on Recency, Frequency, and Amount. Use our retention grid to execute loyalty strategies and increase customer value.
Customer Data Platform
Easily segment your customer base by creating clusters based on over 100 profile fields, including products, categories, size, money, store, RFM, and date.
Omnichannel workflows
Combine profile, purchase history, and activity data to create a unique customer journey. Easily send notifications by email, SMS, WhatsApp, and Web Push.
Web Personalization
Optimize your user´s experience with our web personalization tool and via popup window. Embed pop-ups and product showcases to boost conversion rates.
Native integrations
Our native integrations allow you to synchronize data from your e-commerce customers, quickly and easily. Additionally, Midway has the ability to link any type of system through APIs or Webhooks for a completely personalized and efficient experience.
